Conducting Research with Quasi-Experiments: A Guide for Marketers

40 Pages Posted: 7 Apr 2014  

Avi Goldfarb

University of Toronto - Rotman School of Management

Catherine E. Tucker

Massachusetts Institute of Technology (MIT) - Management Science (MS)

Date Written: March 28, 2014

Abstract

This paper provides a procedural guide for marketing academics interested in applying quasi-experimental methods. We outline the various types of econometric methods, lay out an etiquette, and describe a number of examples of related research by marketing scholars. We discuss three steps: identifying the research question, outlining the identification strategy, and understanding the mechanism. We detail a variety of possible identification strategies, including difference-in-differences, regression discontinuity, and instrumental variables. For each, we emphasize the importance of clearly communicating the identifying assumptions underlying the assertion of causality.

Keywords: Quasi-Experiments, Econometric Methods, Marketing, Practioner's Guide

JEL Classification: M3

Suggested Citation

Goldfarb, Avi and Tucker, Catherine E., Conducting Research with Quasi-Experiments: A Guide for Marketers (March 28, 2014). Rotman School of Management Working Paper No. 2420920. Available at SSRN: https://ssrn.com/abstract=2420920 or http://dx.doi.org/10.2139/ssrn.2420920

Avi Goldfarb

University of Toronto - Rotman School of Management ( email )

105 St. George Street
Toronto, Ontario M5S 3E6
Canada
416-946-8604 (Phone)
416-978-5433 (Fax)

Catherine E. Tucker (Contact Author)

Massachusetts Institute of Technology (MIT) - Management Science (MS) ( email )

100 Main St
E62-536
Cambridge, MA 02142
United States

HOME PAGE: http://cetucker.scripts.mit.edu

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