Reaching and Acquiring Valuable Resources: The Entrepreneur's Use of Brokerage, Cohesion, and Embeddedness

Entrepreneurship Theory and Practice (DOI: 10.1111/etap.12103) 2014

UNSW Business School Research Paper No. 2014 MGMT 01

Posted: 8 Apr 2014 Last revised: 18 Sep 2014

See all articles by Salih Zeki Ozdemir

Salih Zeki Ozdemir

UNSW Australia Business School

Peter Moran

Independent

Xing Zhong

Independent

Martin J. Bliemel

Faculty of Transdisciplinary Innovation

Multiple version iconThere are 2 versions of this paper

Date Written: April 3, 2014

Abstract

Entrepreneurs have two key aims in managing their ego-networks: extending reach to valuable resources and facilitating resource acquisition. This study provides a synthesis of the brokerage, cohesion, and embeddedness literatures to develop and present a multilevel theoretical framework and analytical model that treat both aims jointly. It makes three contributions. First, it highlights a trade-off that entrepreneurs face in allocating their available networking time and energy while pursuing these two aims. Second, it explores the central role of two types of embeddedness — relational and structural — in resolving this trade-off. Third, it helps entrepreneurs decide when to embed a particular dyadic connection relationally or structurally. We show that entrepreneurs can better balance their dual aim by structurally embedding some ties rather than trying to relationally embed all. The resultant network is one that meshes characteristics of brokerage and cohesive ego-network structures.

Keywords: social capital, entrepreneurship, network, analytical model, embeddedness

JEL Classification: O31, O32, M13

Suggested Citation

Ozdemir, Salih and Moran, Peter and Zhong, Xing and Bliemel, Martin J, Reaching and Acquiring Valuable Resources: The Entrepreneur's Use of Brokerage, Cohesion, and Embeddedness (April 3, 2014). Entrepreneurship Theory and Practice (DOI: 10.1111/etap.12103) 2014, UNSW Business School Research Paper No. 2014 MGMT 01, Available at SSRN: https://ssrn.com/abstract=2422177

Salih Ozdemir

UNSW Australia Business School ( email )

UNSW Business School
High St
Sydney, NSW 2052
Australia

Peter Moran

Independent ( email )

Xing Zhong

Independent ( email )

Martin J Bliemel (Contact Author)

Faculty of Transdisciplinary Innovation ( email )

15 Broadway, Ultimo
PO Box 123
Sydney, NSW 2007
Australia

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