Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher

Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451.

INSEAD Working Paper No. 2014/28/MKT

18 Pages Posted: 9 Apr 2014 Last revised: 29 Apr 2017

Date Written: April 8, 2014

Abstract

In their commentary of our “Slim by Design” article, Herman and Polivy offer a simple and powerful model of food intake which focuses on the mediating role of hunger, taste, and appropriateness. In their commentary, Roberto, Pomeranz, and Fisher review both new and classic interventions aimed at reducing obesity and raise the issue of whether they can be scalable and sustainable without regulatory oversight. In this rejoinder, we examine the few differences between the Chandon & Wansink and the Herman & Polivy frameworks to highlight critical areas for future research, including focusing on overeating vs. intake, refining the role of normative drivers, and studying lay theories of overeating. We then resolve the questions raised by Roberto, Pomeranz, and Fisher by providing concrete examples of low-cost design changes that are scalable and sustainable because they benefit both healthy eating and the overall sales and profitability of school and workplace cafeterias.

Keywords: marketing, nutrition, eating, food

JEL Classification: I12, I18, M31, M37, M39, Q18, L66

Suggested Citation

Wansink, Brian and Chandon, Pierre, Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher (April 8, 2014). Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451.; INSEAD Working Paper No. 2014/28/MKT. Available at SSRN: https://ssrn.com/abstract=2422244

Brian Wansink

Cornell University ( email )

Ithaca, NY 14853
United States

Pierre Chandon (Contact Author)

INSEAD ( email )

Boulevard de Constance
77305 Fontainebleau Cedex
France

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