Reframing Outsourcing Through Social Networks: Evidence from Infocert's Case Study

24 Pages Posted: 11 Apr 2014

See all articles by Giovanni Vaia

Giovanni Vaia

Ca Foscari University of Venice - Department of Management

Anna Moretti

Ca Foscari University of Venice - Department of Management

Date Written: April 2014

Abstract

In an over-connected world where ICTs dominate firms' development and evolution, outsourcing is an increasingly adopted practice by IT firms facing a third-generation of inter-firm interactions: after the IT and business processes' outsourcing, and then the offshore outsourcing, now we face a sourcing ecosystem tagged as human cloud, where the online work and virtual workers are the center of the new system. Notwithstanding some relevant contributions to the literature about IT outsourcing, still few is known about how coordination between client and supplier can achieve superior outcomes through the development of collaborative practices. In particular, the use of IT tools devoted to sociality as a coordination mechanism has been under-investigated. This research provides insights about how a company can change attitudes and behaviors of client and supplier thanks to an IT tool deputed to collaboration: the social collaboration system. Through an explorative case study, our paper provides two main contributions to the literature about IT outsourcing: i) we show how the adoption of a social collaboration system improves ITO governance and performance, providing further empirical evidence on the role of social mechanisms in ITO relationships; ii) we show how the introduction of a social collaboration system in outsourcing management can influence and change the building blocks of its life-cycle.

Keywords: IT outsourcing, governance, social collaboration, relational view, outsourcing lifecycle

JEL Classification: L24, M55

Suggested Citation

Vaia, Giovanni and Moretti, Anna, Reframing Outsourcing Through Social Networks: Evidence from Infocert's Case Study (April 2014). Department of Management, Università Ca' Foscari Venezia Working Paper No. 2014/6, Available at SSRN: https://ssrn.com/abstract=2423483

Giovanni Vaia (Contact Author)

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

Anna Moretti

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

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