Americans, Marketers, and the Internet: 1999-2012

300 Pages Posted: 14 Apr 2014

See all articles by Joseph Turow

Joseph Turow

University of Pennsylvania - Annenberg School for Communication

Amy Bleakley

Annenberg Public Policy Center

John Bracken

University of Pennsylvania - Annenberg School for Communication

Michael X. Delli Carpini

University of Pennsylvania - Annenberg School for Communication

Nora Draper

University of Pennsylvania - Annenberg School for Communication

Lauren Feldman

Rutgers, The State University of New Jersey - School of Communication and Information (SC&I)

Nathaniel Good

University of California, Berkeley - School of Information

Jens Grossklags

Pennsylvania State University

Michael Hennessy

Annenberg Public Policy Center

Chris Jay Hoofnagle

University of California, Berkeley - School of Information; University of California, Berkeley - School of Law

Rowan Howard-Williams

University of Pennsylvania - Annenberg School for Communication

Jennifer King

Center for Internet and Society, Stanford Law School; University of California, Berkeley - School of Information

Su Li

University of California, Berkeley - School of Law

Kimberly Meltzer

Georgetown University

Deirdre Mulligan

Berkeley Center for Law & Technology

Lilach Nir

Hebrew University of Jerusalem

Date Written: April 11, 2014

Abstract

This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place them into policy frameworks. The journals have kindly allowed reproduction for this purpose.

Keywords: surveys, marketing, advertising, privacy, surveillance, media, shopping, communication, internet, web, public opinion, public policy, controvery, shopping

Suggested Citation

Turow, Joseph and Bleakley, Amy and Bracken, John and Carpini, Michael X. Delli and Draper, Nora and Feldman, Lauren and Good, Nathaniel and Grossklags, Jens and Hennessy, Michael and Hoofnagle, Chris Jay and Howard-Williams, Rowan and King, Jennifer and Li, Su and Meltzer, Kimberly and Mulligan, Deirdre and Nir, Lilach, Americans, Marketers, and the Internet: 1999-2012 (April 11, 2014). Available at SSRN: https://ssrn.com/abstract=2423753 or http://dx.doi.org/10.2139/ssrn.2423753

Joseph Turow (Contact Author)

University of Pennsylvania - Annenberg School for Communication ( email )

3620 Walnut St
Philadelphia, PA 19104
United States
215 898 5842 (Phone)

Amy Bleakley

Annenberg Public Policy Center ( email )

Philadelphia, PA
United States

HOME PAGE: http://www.annenbergpublicpolicycenter.org/StaffList.aspx

John Bracken

University of Pennsylvania - Annenberg School for Communication ( email )

Philadelphia, PA
United States

Michael X. Delli Carpini

University of Pennsylvania - Annenberg School for Communication ( email )

Philadelphia, PA
United States

Nora Draper

University of Pennsylvania - Annenberg School for Communication ( email )

Philadelphia, PA
United States

Lauren Feldman

Rutgers, The State University of New Jersey - School of Communication and Information (SC&I) ( email )

4 Huntington St
New Brunswick, NJ 08901
United States

Nathaniel Good

University of California, Berkeley - School of Information ( email )

102 South Hall
Berkeley, CA 94720-4600
United States

Jens Grossklags

Pennsylvania State University ( email )

College of Information Sciences and Technology
IST Building
University Park, PA 16802
United States

Michael Hennessy

Annenberg Public Policy Center ( email )

Philadelphia, PA
United States

HOME PAGE: http://www.annenbergpublicpolicycenter.org/StaffList.aspx

Chris Jay Hoofnagle

University of California, Berkeley - School of Information ( email )

212 South Hall
Berkeley, CA 94720-4600
United States
510-643-0213 (Phone)

HOME PAGE: http://hoofnagle.berkeley.edu

University of California, Berkeley - School of Law ( email )

344 Boalt Hall
Berkeley, CA 94720-7200
United States
510-643-0213 (Phone)

HOME PAGE: http://hoofnagle.berkeley.edu

Rowan Howard-Williams

University of Pennsylvania - Annenberg School for Communication ( email )

Philadelphia, PA
United States

Jennifer King

Center for Internet and Society, Stanford Law School ( email )

559 Nathan Abbott Way
Stanford, CA 94305-8610
United States

HOME PAGE: http://https://cyberlaw.stanford.edu/about/people/jen-king

University of California, Berkeley - School of Information ( email )

102 South Hall
Berkeley, CA 94720
United States

Su Li

University of California, Berkeley - School of Law ( email )

Berkeley, CA 94720
United States
8476449763 (Phone)

Kimberly Meltzer

Georgetown University ( email )

3520 Prospect Street NW
Suite 311
Washington, DC 20057
United States
2026872415 (Phone)

HOME PAGE: http://cct.georgetown.edu

Deirdre Mulligan

Berkeley Center for Law & Technology

2850 Telegraph Avenue
Suite 500
Berkeley, CA 94704
United States

Lilach Nir

Hebrew University of Jerusalem ( email )

Mount Scopus
Jerusalem, IL Jerusalem 91905
Israel

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