Taking Happiness Seriously in Today's Business Environment

Journal of International Marketing and Marketing Research, 2008, 33(1), 3-17

29 Pages Posted: 20 Apr 2014

See all articles by Hershey H. Friedman

Hershey H. Friedman

City University of New York (CUNY) - Koppelman School of Business

Linda Weiser Friedman

Baruch College, CUNY - Zicklin School of Business; CUNY - The Graduate Center

Date Written: January 1, 2008

Abstract

The authors suggest that it is time to incorporate happiness into the business curriculum and into the corporate world. The business curriculum stresses maximization which has resulted in many problems including abuse of the environment and of workers, all in the name of profit. Understanding what makes people truly happy and the consequences of a happy workforce and a happy nation can provide new direction for the corporate world and move them away from a strategy that will ultimately lead to a tragic outcome.

Keywords: Happiness, business curriculum, life satisfaction, hedonic treadmill, happiness of nations

JEL Classification: A22, A23, D81, G18, G21, K4, I20, L20, L21, M1, M3, M5, M14, M19, M31, N4, Q20, Q38

Suggested Citation

Friedman, Hershey H. and Friedman, Linda Weiser, Taking Happiness Seriously in Today's Business Environment (January 1, 2008). Journal of International Marketing and Marketing Research, 2008, 33(1), 3-17, Available at SSRN: https://ssrn.com/abstract=2426607

Hershey H. Friedman (Contact Author)

City University of New York (CUNY) - Koppelman School of Business ( email )

Management, Marketing & Entrepreneurship Dept.
2900 Bedford Avenue
BROOKLYN, NY 11210
United States
7189515000 (Phone)

Linda Weiser Friedman

Baruch College, CUNY - Zicklin School of Business ( email )

17 Lexington Avenue
New York, NY 10010
United States

HOME PAGE: http://cisnet.baruch.cuny.edu/friedman/

CUNY - The Graduate Center

365 Fifth Avenue
New York,, NY 10016
United States

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