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Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252

13 Pages Posted: 25 Apr 2014  

Leigh McAlister

University of Texas at Austin - Department of Marketing

Rajendra K. Srivastava

University of Texas at Austin

Joel L. Horowitz

Northwestern University

J. Morgan Jones

University of North Carolina (UNC) at Chapel Hill

Wagner A. Kamakura

Rice University

Jack Kulchitsky

University of Alberta

Brian T. Ratchford

University of Texas at Dallas

Gary Russell

University of Iowa - Henry B. Tippie College of Business

Fareena Sultan

Northeastern University - Marketing Area

Tetsuo Yai

Tokyo Institute of Technology

Doyle Weiss

University of Iowa

Russell S. Winer

New York University (NYU) - Department of Marketing

Date Written: November 1, 1990

Abstract

This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.

Keywords: Choice Dynamics, Buyer Behavior

Suggested Citation

McAlister, Leigh and Srivastava, Rajendra K. and Horowitz, Joel L. and Jones, J. Morgan and Kamakura, Wagner A. and Kulchitsky, Jack and Ratchford, Brian T. and Russell, Gary and Sultan, Fareena and Yai, Tetsuo and Weiss, Doyle and Winer, Russell S., Incorporating Choice Dynamics in Models of Consumer Behavior (November 1, 1990). Marketing Letters 2:3, (1991): 241-252. Available at SSRN: https://ssrn.com/abstract=2428326

Leigh McAlister (Contact Author)

University of Texas at Austin - Department of Marketing ( email )

Austin, TX
United States

Rajendra K. Srivastava

University of Texas at Austin ( email )

Austin, TX 78712
United States

Joel L. Horowitz

Northwestern University ( email )

2001 Sheridan Road
Evanston, IL 60208
United States

J. Morgan Jones

University of North Carolina (UNC) at Chapel Hill ( email )

102 Ridge Road
Chapel Hill, NC NC 27514
United States

Wagner A. Kamakura

Rice University ( email )

6100 South Main Street
P.O. Box 1892
Houston, TX 77005-1892
United States
(713) 348-6307 (Phone)

Jack Kulchitsky

University of Alberta

Edmonton, Alberta T6G 2R3
Canada

Brian T. Ratchford

University of Texas at Dallas ( email )

2601 North Floyd Road
Richardson, TX 75083
United States

Gary Russell

University of Iowa - Henry B. Tippie College of Business ( email )

Acquisitions
5020 Main Library
Iowa City, IA 52242-1000
United States

Fareena Sultan

Northeastern University - Marketing Area ( email )

Boston, MA 02115
United States
617-373-8555 (Phone)
617-373-8366 (Fax)

HOME PAGE: http://www.cba.neu.edu/~fsultan

Tetsuo Yai

Tokyo Institute of Technology

2-12-1 O-okayama, Meguro-ku
Tokyo 152-8550, 52-8552
Japan

Doyle Weiss

University of Iowa ( email )

Melrose and Byington
Iowa City, IA 52242
United States

Russell S. Winer

New York University (NYU) - Department of Marketing ( email )

Henry Kaufman Ctr
44 W 4 St.
New York, NY
United States
212-998-0540 (Phone)
212-995-4006 (Fax)

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