Incorporating Choice Dynamics in Models of Consumer Behavior
Marketing Letters 2:3, (1991): 241-252
13 Pages Posted: 25 Apr 2014
Date Written: November 1, 1990
This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.
Keywords: Choice Dynamics, Buyer Behavior
Suggested Citation: Suggested Citation