Value Segmentation: A Model for the Measurement of Values and Value Systems

11 Pages Posted: 24 Apr 2014

See all articles by Wagner A. Kamakura

Wagner A. Kamakura

Rice University

Jose Mazzon

University of São Paulo (USP)

Date Written: 1991

Abstract

This article develops a model for the measurement of human values that, rather than obtain aggregate measurements, identifies distinct value systems within a pop­ulation and classifies individuals according to them. These value systems are inferred from the stated priority rankings, obtained from each individual via the Rokeach value survey.

Suggested Citation

Kamakura, Wagner A. and Mazzon, Jose, Value Segmentation: A Model for the Measurement of Values and Value Systems (1991). Journal of Consumer Research, Vol. 18, No. 2, 1991, Available at SSRN: https://ssrn.com/abstract=2428336

Wagner A. Kamakura (Contact Author)

Rice University ( email )

6100 South Main Street
P.O. Box 1892
Houston, TX 77005-1892
United States
(713) 348-6307 (Phone)

Jose Mazzon

University of São Paulo (USP) ( email )

Largo São Francisco, 95
São Paulo
Brazil

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