Tailored Interviewing: An Application of Item Response Theory for Personality Measurement

JOURNAL OF PERSONALITY ASSESSMENT, 1989, 53(3), 502-519

18 Pages Posted: 26 Apr 2014

See all articles by Wagner A. Kamakura

Wagner A. Kamakura

Rice University

Siva Balasubramanian

Illinois Institute of Technology, Stuart School of Business

Date Written: 1989

Abstract

Despite recent technological advances in mass survey administration, surveys seeking to measure personality traits still employ procedures identical to the traditional paper-and-pencil scales, in which every respondent is asked exactly the same items, regardless of his or her trait level. We present an empirical application of personality measurement in which the number and sequence of scale items are tailored to the trait level of each respondent and show that the total number of questions asked of each respondent could be reduced substantially, with a measurable and controllable increase in the standard error of measurement.

Suggested Citation

Kamakura, Wagner A. and Balasubramanian, Siva, Tailored Interviewing: An Application of Item Response Theory for Personality Measurement (1989). JOURNAL OF PERSONALITY ASSESSMENT, 1989, 53(3), 502-519, Available at SSRN: https://ssrn.com/abstract=2428811

Wagner A. Kamakura (Contact Author)

Rice University ( email )

6100 South Main Street
P.O. Box 1892
Houston, TX 77005-1892
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(713) 348-6307 (Phone)

Siva Balasubramanian

Illinois Institute of Technology, Stuart School of Business ( email )

10 W 35th Street, 18th Floor
Chicago, IL 60616
United States
3129066516 (Phone)
3129066549 (Fax)

HOME PAGE: http://www.stuart.iit.edu/about/faculty/siva_balas.shtml

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