How to Conduct a Functional Magnetic Resonance (FMRI) Study in Social Science Research

MIS Quarterly Vol. 36 No. 3, pp. 811-840

Fox School of Business Research Paper No. 14-010

43 Pages Posted: 26 Apr 2014 Last revised: 31 Dec 2016

See all articles by Angelika Dimoka

Angelika Dimoka

Temple University - Department of Marketing and Supply Chain Management; Center for Neural Decision Making, Temple University

Date Written: September 1, 2012

Abstract

This research essay outlines a set of guidelines for conducting functional Magnetic Resonance Imaging (fMRI) studies in social science research in general and also, accordingly, in Information Systems research. Given the increased interest in using neuroimaging tools across the social sciences, this study aims at specifying the key steps needed to conduct an fMRI study while ensuring that enough detail is provided to evaluate the methods and results. The outline of an fMRI study consists of four key steps: (1) formulating the research question, (2) designing the fMRI protocol, (3) analyzing fMRI data, and (4) interpreting and reporting fMRI results. These steps are described with an illustrative example of a published fMRI study on trust and distrust in this journal (Dimoka 2010). The paper contributes to the methodological literature by (1) providing a set of guidelines for designing and conducting fMRI studies, (2) specifying methodological details that should be included in fMRI studies in academic venues, and (3) illustrating these practices with an exemplar fMRI study. Future directions for conducting high-quality fMRI studies in the social sciences are discussed.

Keywords: fMRI, decision neuroscience, neuroIS, brain imaging

Suggested Citation

Dimoka, Angelika, How to Conduct a Functional Magnetic Resonance (FMRI) Study in Social Science Research (September 1, 2012). MIS Quarterly Vol. 36 No. 3, pp. 811-840, Fox School of Business Research Paper No. 14-010, Available at SSRN: https://ssrn.com/abstract=2428901

Angelika Dimoka (Contact Author)

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

Center for Neural Decision Making, Temple University ( email )

Philadelphia, PA 19122
United States

HOME PAGE: http://www.fox.temple.edu/minisites/neural/index.html

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