Predicting Choice Shares Under Conditions of Brand Interdependence
JourTUJl of Marketmg Research Vol XXI (November 1984), 420-34
15 Pages Posted: 12 Jun 2020
Date Written: 1984
The authors discuss some shortcomings of probabilistic choice models which do not capture product interdependencies. When substitutional relationships are present in the marketplace, these models may lead to biased estimates for choice/market shares. A probabilistic choice model which accounts for the interdependence among choice alternatives is proposed. This model uses parsimonious parameterization and relies on parameters which are not related to specific alternatives in the choice set.
The model is compared with two other probabilistic choice models in terms of goodness of fit and predictive ability.
Suggested Citation: Suggested Citation
Do you have a job opening that you would like to promote on SSRN?
Alternative Models for Capturing the Compromise Effect
By Ran Kivetz, Oded Netzer, ...
Extremeness Aversion and Attribute-Balance Effects in Choice
Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research
By J. Wesley Hutchinson, Wagner A. Kamakura, ...
Visual Representation: Implications for Decision Making
By Nicholas H. Lurie and Charlotte Mason
Context Effects Without a Context: Attribute Balance as a Reason for Choice
Goal Orientation and Consumer Preference for the Status Quo
Goal-Attribute Compatibility in Consumer Choice
Cartoon Graphics in the Communication of Accounting Information
By Malcolm Smith, Richard Taffler, ...
Effect Propensity: The Distribution of Switchers' Choices in the Reference State as a Determinant of the Direction of Effects on Choice
By Itamar Simonson, Thomas Kramer, ...
Perceptual Focus Effects in Choice
By Alexander Chernev, Jiewen Hong, ...