How Can Social Enterprises Develop Successful Crowdfunding Campaigns? An Empirical Analysis on Italian Context

23 Pages Posted: 1 May 2014

See all articles by Bernardo Balboni

Bernardo Balboni

Università degli Studi di Trieste

Ulpiana Kocollari

Università degli studi di Modena e Reggio Emilia (UNIMORE)

Ivana Pais

Catholic University of the Sacred Heart of Milan

Date Written: April 28, 2014

Abstract

Crowdfunding has been recognized by media narrations as a disruptive approach to funding social entrepreneurship while there is a lack of evidence in academic literature about those factors that are able to support social entrepreneurs in developing successful CrowdFunding (CF) campaigns. This paper is aimed to improve academic knowledge on those elements that can effectively support social entrepreneurs in managing their campaigns. An empirical analysis on 250 CF campaigns launched by Italian social enterprises was carried out. We focus on the effect on the overall funding level achieved of three main type of issues: the social enterprise’s network, the choice of CF platform, and the CF campaign’s design. Our results show how the social enterprise’s presence on Twitter, the choice of a specific reward-based platform, and an active management of the CF campaign have a significant impact on the achievement of the funding goal.

Keywords: Social Entrepreneurship; Crowdfunding

JEL Classification: M13, M14, L31

Suggested Citation

Balboni, Bernardo and Kocollari, Ulpiana and Pais, Ivana, How Can Social Enterprises Develop Successful Crowdfunding Campaigns? An Empirical Analysis on Italian Context (April 28, 2014). Available at SSRN: https://ssrn.com/abstract=2430463 or http://dx.doi.org/10.2139/ssrn.2430463

Bernardo Balboni (Contact Author)

Università degli Studi di Trieste ( email )

Piazzale Europa 1
Trieste, Trieste 34100
Italy

Ulpiana Kocollari

Università degli studi di Modena e Reggio Emilia (UNIMORE) ( email )

Viale A. Allegri 9
Modena, Modena 42121
Italy

Ivana Pais

Catholic University of the Sacred Heart of Milan ( email )

Largo Gemelli, 1
largo gemelli 1
Milan, MI 20123
Italy

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