A Portfolio Theory Approach to Solve the Product Elimination Problem
Mid-Atlantic Journal of Business, 24(2), 43-48, 1986
6 Pages Posted: 1 May 2014
Date Written: June 1, 1986
The authors have developed an easy-to-use approach, derived from financial portfolio theory, for determining which product(s) to eliminate. This approach takes into account the effect the product deletion will have on the overall rate of return and the overall risk of the product portfolio.
Keywords: product deletion, portfolio theory, rate of return, product retention index
JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20, Q38
Suggested Citation: Suggested Citation