An Empirical Study on Relationship between Customer Capital and Organizational Performance in the Automobile Sector of India

11 Pages Posted: 3 May 2014

See all articles by Neha Kashyap

Neha Kashyap

University of Delhi - Delhi School of Economics

G. S. Popli

Delhi School of Business

Date Written: May 1, 2014

Abstract

The purpose of the study is to find out the relationship between relational capital and organization performance in the Automobile Sector of India. To have a clear understanding of the concept, the study objectives were formulated together with a conceptual framework which linked relational capital (customer capital) and its components to organizational performance. The organizational performance has been measured by using the attributes like profitability and future viability. A cross sectional, descriptive and analytical research design was adopted using a representative sample of 10 top automobile companies and 100 respondents from these organizations. The primary data for this study has been collected by questionnaire from the automobile sector under study. The data has been analyzed by using SPSS (version performance).

Keywords: Relational capital, Customer capital, Organization performance

Suggested Citation

Kashyap, Neha and Popli, Gurmukh Singh, An Empirical Study on Relationship between Customer Capital and Organizational Performance in the Automobile Sector of India (May 1, 2014). Available at SSRN: https://ssrn.com/abstract=2431749 or http://dx.doi.org/10.2139/ssrn.2431749

Neha Kashyap

University of Delhi - Delhi School of Economics ( email )

G.T. Road,
Shahdara
Delhi-110007, Delhi 110032
India

Gurmukh Singh Popli (Contact Author)

Delhi School of Business ( email )

VIPS - Technical Campus
AU Block, Outer Ring Road
Delhi, 110034
India

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