An Empirical Study on Relationship between Customer Capital and Organizational Performance in the Automobile Sector of India
11 Pages Posted: 3 May 2014
Date Written: May 1, 2014
The purpose of the study is to find out the relationship between relational capital and organization performance in the Automobile Sector of India. To have a clear understanding of the concept, the study objectives were formulated together with a conceptual framework which linked relational capital (customer capital) and its components to organizational performance. The organizational performance has been measured by using the attributes like profitability and future viability. A cross sectional, descriptive and analytical research design was adopted using a representative sample of 10 top automobile companies and 100 respondents from these organizations. The primary data for this study has been collected by questionnaire from the automobile sector under study. The data has been analyzed by using SPSS (version performance).
Keywords: Relational capital, Customer capital, Organization performance
Suggested Citation: Suggested Citation