Factors that Motivate the Mobile Phone Users to Switch from 2G to 3G Technologies in Karachi
Research Journal of Recent Sciences, 2014
5 Pages Posted: 4 May 2014
Date Written: April 5, 2014
In this study, the researcher have tried to investigated the motivational factors that lead to change their mind to switch from 2G to 3G technology in Karachi. The main objective of this research is to find out the motivational factors that lead to change their mind to switch from 2G to 3G technologies in Karachi and the research question of the study is the factors that motivate the mobile phone users to switch 3G technology. The study was originated by taking some previous literatures and tried to find out the research gap. The study was never studied in Karachi context and this was the main purpose and gap for the study. Quantitative research approach was used with 219 sample of respondents participated in the study. Data was then collected from the university going students of the Karachi. Reliability was tested through reliability test, which shows 79.8% our sample data is reliable. This reliability allowed us to further analyze the data. Chi square test was then applied to our collected sample, which shows that our respondents and 3G technology users are not likely to be adopting this technology in Karachi context.
Keywords: 2G Technology; Chi Square; 3G Technology; Motivational factors; Reliability Test
JEL Classification: D11, L86, O14, O32
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