Factors that Motivate the Mobile Phone Users to Switch from 2G to 3G Technologies in Karachi

Research Journal of Recent Sciences, 2014

5 Pages Posted: 4 May 2014

See all articles by Rizwan Ahmed

Rizwan Ahmed

Indus University

Nawaz Ahmad

RTS (Research, Trainings, and Solutions); Institute of Business Management (IoBM)

Mirza Mujeeb

Indus University

Parmar Vishnu

University of Sindh

Multiple version iconThere are 2 versions of this paper

Date Written: April 5, 2014

Abstract

In this study, the researcher have tried to investigated the motivational factors that lead to change their mind to switch from 2G to 3G technology in Karachi. The main objective of this research is to find out the motivational factors that lead to change their mind to switch from 2G to 3G technologies in Karachi and the research question of the study is the factors that motivate the mobile phone users to switch 3G technology. The study was originated by taking some previous literatures and tried to find out the research gap. The study was never studied in Karachi context and this was the main purpose and gap for the study. Quantitative research approach was used with 219 sample of respondents participated in the study. Data was then collected from the university going students of the Karachi. Reliability was tested through reliability test, which shows 79.8% our sample data is reliable. This reliability allowed us to further analyze the data. Chi square test was then applied to our collected sample, which shows that our respondents and 3G technology users are not likely to be adopting this technology in Karachi context.

Keywords: 2G Technology; Chi Square; 3G Technology; Motivational factors; Reliability Test

JEL Classification: D11, L86, O14, O32

Suggested Citation

Raheem, Ahmed and Ahmad, Nawaz and Mujeeb, Mirza and Vishnu, Parmar, Factors that Motivate the Mobile Phone Users to Switch from 2G to 3G Technologies in Karachi (April 5, 2014). Research Journal of Recent Sciences, 2014. Available at SSRN: https://ssrn.com/abstract=2432458

Ahmed Raheem

Indus University ( email )

ST-2D, Block 17, Gulshan-e-Iqbal
Gulshan-e-Iqbal
Karachi, Sindh 75300
Pakistan

Nawaz Ahmad (Contact Author)

RTS (Research, Trainings, and Solutions) ( email )

9th Nishat Lane, DHA 6
9th Nishat Lane, DHA 6
Karachi, Sindh 75500
Pakistan
00923009292422 (Phone)

Institute of Business Management (IoBM) ( email )

Plot # 84
Korangi Creek
Karachi, Sindh 75190
Pakistan

HOME PAGE: http://www.faculty.iobm.edu.pk/staff/nawaz-ahmad/

Mirza Mujeeb

Indus University ( email )

ST-2D, Block 17, Gulshan-e-Iqbal
Gulshan-e-Iqbal
Karachi, Sindh 75300
Pakistan

Parmar Vishnu

University of Sindh ( email )

Jamshoro, Sindh
Pakistan

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