The Role of Leadership for Shaping Organizational Culture and Building Employee Engagement in the Bulgarian Gaming Industry

Tourism Vol 62, No. 1, 19-40, 2014

22 Pages Posted: 8 May 2014

See all articles by Ivaylo Stanislavov

Ivaylo Stanislavov


Stanislav Hristov Ivanov

Zangador; Zangador Research institute; Varna University of Management (VUM)

Date Written: May 6, 2014


The purpose of this phenomenological study was to explore the impact of leadership styles on organizational culture and employee engagement, and gain understanding of how these conceptual variables influence organizational performance. Through in-depth interviews, the participants from three Bulgarian gaming enterprises revealed their perceptions of how their previous and current casino managers were able to form organizational culture and build employee engagement. The study revealed that the change of leadership led to significant changes in organizational culture and the level of employee engagement. The results showed that the visionary style creates the highest level of engagement while commanding and pacesetting styles create the lowest. The affiliative style revealed rather controversial influence; after a visionary leader, it had a negative impact on engagement, but after a commanding style, it had a positive effect. During the research, a flaw in the Goleman's leadership model was found. Therefore, in the last part of the paper, a new 3-D Leadership-Style Model (3-D LSM) for determining the predominant leadership style is proposed. It is a more structured model, based on the combination of a few existing theories of leadership, improved with two new leadership sub-styles.

Keywords: leadership, organizational culture, employee engagement, chaos and complexity, Emotional Intelligence, Bulgaria

Suggested Citation

Stanislavov, Ivaylo and Ivanov, Stanislav Hristov and Ivanov, Stanislav Hristov, The Role of Leadership for Shaping Organizational Culture and Building Employee Engagement in the Bulgarian Gaming Industry (May 6, 2014). Tourism Vol 62, No. 1, 19-40, 2014, Available at SSRN:

Ivaylo Stanislavov

Independent ( email )

Stanislav Hristov Ivanov (Contact Author)

Zangador ( email )

Varna, 9010


Zangador Research institute

Varna, 9010


Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
+359 898 680713 (Phone)


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