Does Google Leverage Market Power Through Tying and Bundling?
Journal of Competition Law and Economics 11, no. 2 (June 2015): 365-400
36 Pages Posted: 15 May 2014 Last revised: 25 Jul 2015
Date Written: May 12, 2014
I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the technical and commercial implementations of these practices, then identify their effects on competition. I conclude that Google's tying tactics are suspect under antitrust law.
Keywords: Competition, antitrust, Google, tying
JEL Classification: K21; L86
Suggested Citation: Suggested Citation