6 Pages Posted: 25 May 2014
Date Written: May 23, 2014
Social media is generated both in space and time, and in the context of disaster situations it can provide minute-by-minute and location-by-location awareness of the event and users’ concerns and feelings about crises. In this paper, we investigate the relationship between social media data, web donations, and traditional media coverage. We start by examining the temporal relationships, then move on to spatial relationships and patterning. Finally, we explore spatiotemporal patterns, examining the confluence of these patterns. Our results indicate that social media can be used as an indicator of both spatial and temporal patterns of real world events such as donations to a large not-for-profit. Our models can be used to make recommendations to managers about how to target marketing messaging appropriately given the current state of social media.
Suggested Citation: Suggested Citation
Sylvester, Jared and Healey, John and Wang, Chen and Rand, William, Space, Time, and Hurricanes: Investigating the Spatiotemporal Relationship Among Social Media Use, Donations, and Disasters (May 23, 2014). Robert H. Smith School Research Paper No. RHS 2441314. Available at SSRN: https://ssrn.com/abstract=2441314 or http://dx.doi.org/10.2139/ssrn.2441314