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Space, Time, and Hurricanes: Investigating the Spatiotemporal Relationship Among Social Media Use, Donations, and Disasters

6 Pages Posted: 25 May 2014  

Jared Sylvester

University of Maryland

John Healey

University of Maryland - Robert H. Smith School of Business

Chen Wang

University of Maryland - Robert H. Smith School of Business

William Rand

North Carolina State University

Date Written: May 23, 2014

Abstract

Social media is generated both in space and time, and in the context of disaster situations it can provide minute-by-minute and location-by-location awareness of the event and users’ concerns and feelings about crises. In this paper, we investigate the relationship between social media data, web donations, and traditional media coverage. We start by examining the temporal relationships, then move on to spatial relationships and patterning. Finally, we explore spatiotemporal patterns, examining the confluence of these patterns. Our results indicate that social media can be used as an indicator of both spatial and temporal patterns of real world events such as donations to a large not-for-profit. Our models can be used to make recommendations to managers about how to target marketing messaging appropriately given the current state of social media.

Suggested Citation

Sylvester, Jared and Healey, John and Wang, Chen and Rand, William, Space, Time, and Hurricanes: Investigating the Spatiotemporal Relationship Among Social Media Use, Donations, and Disasters (May 23, 2014). Robert H. Smith School Research Paper No. RHS 2441314. Available at SSRN: https://ssrn.com/abstract=2441314 or http://dx.doi.org/10.2139/ssrn.2441314

Jared Sylvester (Contact Author)

University of Maryland ( email )

College Park
College Park, MD 20742
United States

John Healey

University of Maryland - Robert H. Smith School of Business ( email )

College Park, MD 20742-1815
United States

Chen Wang

University of Maryland - Robert H. Smith School of Business ( email )

College Park, MD 20742-1815
United States

William Rand

North Carolina State University ( email )

Poole College of Management
Box 7229, North Carolina State University
Raleigh, NC North Carolina 27695-7229
United States
7347177965 (Phone)

HOME PAGE: http://billrand.org

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