Redesigning Cockpits: Introduction to Special Issue of Journal of Consumer Policy on Behavioural Economics, Environmental Policy and the Consumer

Journal of Consumer Policy, 37(3), May 30, 2014 (available "online first") DOI 10.1007/s10603-014-9267-z

Posted: 28 May 2014 Last revised: 18 May 2017

See all articles by Lucia A. Reisch

Lucia A. Reisch

Copenhagen Business School - Department of Management, Society and Communication; Zeppelin University CCMP - Center for Consumer Markets Politics

Cass R. Sunstein

Harvard Law School; Harvard University - Harvard Kennedy School (HKS)

Date Written: May 26, 2014

Abstract

This essay is an introduction to a forthcoming special issue of the Journal of Consumer Policy, on Behavioural Economics, Environmental Policy and the Consumer. It emphasizes that consumer behavior can be greatly affected by the context, which may make it easy or difficult for people to make choices that benefit or harm the environment, and which may make environmentally relevant features of products more or less salient. Open questions, both ethical and empirical, are identified. The essays in the symposium, summarized here, offer both positive and more critical accounts of behaviourally informed regulation and its tools, as well as a wide range of hands-on applications of behavioural findings to environmentally relevant consumer behaviour.

Keywords: Behavioral economics, default rules, social norms, active choosing, green energy

JEL Classification: D03, D91, K32, Q20, Q40, Q50, Q58

Suggested Citation

Reisch, Lucia A. and Sunstein, Cass R., Redesigning Cockpits: Introduction to Special Issue of Journal of Consumer Policy on Behavioural Economics, Environmental Policy and the Consumer (May 26, 2014). Journal of Consumer Policy, 37(3), May 30, 2014 (available "online first") DOI 10.1007/s10603-014-9267-z, Available at SSRN: https://ssrn.com/abstract=2442267 or http://dx.doi.org/10.2139/ssrn.2442267

Lucia A. Reisch (Contact Author)

Copenhagen Business School - Department of Management, Society and Communication ( email )

Solbjerg Plads 3
Frederiksberg C, DK - 2000
Denmark

Zeppelin University CCMP - Center for Consumer Markets Politics ( email )

Am Seemooser Horn 20
Friedrichshafen, Lake Constance 88045
Germany

Cass R. Sunstein

Harvard Law School ( email )

1575 Massachusetts Ave
Areeda Hall 225
Cambridge, MA 02138
United States
617-496-2291 (Phone)

Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

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