Abstract

https://ssrn.com/abstract=2442937
 


 



Normative Innovation for Sustainable Business Models in Value Networks


Henning Breuer


University of Applied Science for Media, Communication and Management; UXBerlin

Florian Lüdeke-Freund


University of Hamburg, Chair of Capital Markets and Management; Leuphana University, Centre for Sustainability Management (CSM)

April 27, 2014

in: Huizingh, K.; Conn, S.; Torkkeli, M. & Bitran, I. (Eds.): The Proceedings of XXV ISPIM Conference - Innovation for Sustainable Economy and Society, 8-11 June 2014, Dublin, Ireland

Abstract:     
While business model innovation has been widely accepted as an innovation category on its own, its problem-solving potential is still unexplored. We argue that business model innovation can be applied beyond single firms, i.e. on the value network level, to find systemic solutions to “wicked” problems. A framework and method for sustainable business model innovation for value networks are proposed: the former building on the concept of normative management, the latter on a “mainstream” business modelling tool. This method was applied and evaluated in a workshop series on regional energy networks in Germany. We review the literature on sustainable business models, provide the theoretical background of normative innovation management, describe the workshops, and reflect on the lessons learned from theory and practice. We conclude that the best starting point for systemic sustainability innovations lies beyond single firms within networks built on shared goals and normative values.

Number of Pages in PDF File: 17

Keywords: Business Model Innovation; Sustainable Business Model; Value Network; Energy Business; Business Modeling Starter Kit; Futures Workshop


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Date posted: May 30, 2014 ; Last revised: June 19, 2015

Suggested Citation

Breuer, Henning and Lüdeke-Freund, Florian, Normative Innovation for Sustainable Business Models in Value Networks (April 27, 2014). in: Huizingh, K.; Conn, S.; Torkkeli, M. & Bitran, I. (Eds.): The Proceedings of XXV ISPIM Conference - Innovation for Sustainable Economy and Society, 8-11 June 2014, Dublin, Ireland. Available at SSRN: https://ssrn.com/abstract=2442937

Contact Information

Henning Breuer (Contact Author)
University of Applied Science for Media, Communication and Management ( email )
Ackerstrasse 76
Berlin, 13355
Germany
HOME PAGE: http://www.hmkw.de
UXBerlin ( email )
Schlesische Strasse 28
Berlin, 10997
Germany
Florian Lüdeke-Freund
Leuphana University, Centre for Sustainability Management (CSM) ( email )
Faculty of Sustainability
Scharnhorststr. 1
Lüneburg, 21335
Germany
University of Hamburg, Chair of Capital Markets and Management ( email )
Faculty of Business, Economics & Social Sciences
Von-Melle-Park 9
Hamburg, 20146
Germany
HOME PAGE: http://www.SustainableBusinessModel.org
Feedback to SSRN


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