Normative Innovation for Sustainable Business Models in Value Networks

in: Huizingh, K.; Conn, S.; Torkkeli, M. & Bitran, I. (Eds.): The Proceedings of XXV ISPIM Conference - Innovation for Sustainable Economy and Society, 8-11 June 2014, Dublin, Ireland

17 Pages Posted: 30 May 2014 Last revised: 19 Jun 2015

Henning Breuer

University of Applied Science for Media, Communication and Management; UXBerlin

Florian Lüdeke-Freund

University of Hamburg, Chair of Capital Markets and Management; Leuphana University, Centre for Sustainability Management (CSM)

Date Written: April 27, 2014

Abstract

While business model innovation has been widely accepted as an innovation category on its own, its problem-solving potential is still unexplored. We argue that business model innovation can be applied beyond single firms, i.e. on the value network level, to find systemic solutions to “wicked” problems. A framework and method for sustainable business model innovation for value networks are proposed: the former building on the concept of normative management, the latter on a “mainstream” business modelling tool. This method was applied and evaluated in a workshop series on regional energy networks in Germany. We review the literature on sustainable business models, provide the theoretical background of normative innovation management, describe the workshops, and reflect on the lessons learned from theory and practice. We conclude that the best starting point for systemic sustainability innovations lies beyond single firms within networks built on shared goals and normative values.

Keywords: Business Model Innovation; Sustainable Business Model; Value Network; Energy Business; Business Modeling Starter Kit; Futures Workshop

Suggested Citation

Breuer, Henning and Lüdeke-Freund, Florian, Normative Innovation for Sustainable Business Models in Value Networks (April 27, 2014). in: Huizingh, K.; Conn, S.; Torkkeli, M. & Bitran, I. (Eds.): The Proceedings of XXV ISPIM Conference - Innovation for Sustainable Economy and Society, 8-11 June 2014, Dublin, Ireland. Available at SSRN: https://ssrn.com/abstract=2442937

Henning Breuer (Contact Author)

University of Applied Science for Media, Communication and Management ( email )

Ackerstrasse 76
Berlin, 13355
Germany

HOME PAGE: http://www.hmkw.de

UXBerlin ( email )

Schlesische Strasse 28
Berlin, 10997
Germany

Florian Lüdeke-Freund

Leuphana University, Centre for Sustainability Management (CSM) ( email )

Faculty of Sustainability
Scharnhorststr. 1
Lüneburg, 21335
Germany

University of Hamburg, Chair of Capital Markets and Management ( email )

Faculty of Business, Economics & Social Sciences
Von-Melle-Park 9
Hamburg, 20146
Germany

HOME PAGE: http://www.SustainableBusinessModel.org

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