Effects of Social Network Structure on the Diffusion and Adoption of Agricultural Technology: Evidence from Rural Ethiopia

37 Pages Posted: 8 Jun 2014

See all articles by Yasuyuki Todo

Yasuyuki Todo

Waseda University

Petr Matous

University of Tokyo

Dagne Mojo

Ethiopian Institute of Agricultural Research (EIAR)

Date Written: June 7, 2014

Abstract

This paper investigates the effects of social network structure on the diffusion of agricultural technologies using household-level panel data from Ethiopia. We correct for possible biases due to the endogeneity of social networks using a social experiment in which we provide mobile phones to randomly selected households. We find that the diffusion of information on a complex technology is not promoted by simply knowing an extension agent but by knowing an agent that a particular household can rely on and by clustered networks in which most friends of the household are friends of each other.

Keywords: knowledge diffusion, technology adoption, agriculture, social network, Ethiopia

JEL Classification: O13, O33, Q16

Suggested Citation

Todo, Yasuyuki and Matous, Petr and Mojo, Dagne, Effects of Social Network Structure on the Diffusion and Adoption of Agricultural Technology: Evidence from Rural Ethiopia (June 7, 2014). Available at SSRN: https://ssrn.com/abstract=2447208 or http://dx.doi.org/10.2139/ssrn.2447208

Yasuyuki Todo (Contact Author)

Waseda University ( email )

1-104 Totsukamachi, Shinjuku-ku
tokyo, 169-8050
Japan

Petr Matous

University of Tokyo ( email )

Yayoi 1-1-1
Bunkyo-ku
Tokyo, Tokyo 113-8657
Japan

Dagne Mojo

Ethiopian Institute of Agricultural Research (EIAR) ( email )

P.O. Box 2003
Addis Ababa
Ethiopia

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