Marketing Challenges in Dairy and Paddy Sector Development. Individual Farmers Perspective: Evidence from Sri Lanka

Kajananthan, R., & Achchuthan, S. (2013). Marketing Challenges in Dairy and Paddy sector Development. Individual Farmers Perspective: Evidence from Sri Lanka. Journal of Economics and Sustainable Development, 4(1), 150-157.

9 Pages Posted: 9 Jun 2014

Date Written: June 8, 2014

Abstract

Introduction: Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. In this context, there are some challenges as challenges in Research and development, Production, Promotion, Distribution, Competitors analysis, social responsibility, welfare services, publicity and public relation, and legal procedures behind the marketing.

Objective: Main objective of the study is to evaluate the Marketing Challenges in the dairy and paddy sector in the Kilinochchi district, Northern Province, Sri Lanka. And environ with a view to achieving the following broad outputs, to identify the Marketing Challenges in the dairy and paddy sector; to suggest the marketers to strengthening the marketing activities in accordance with benefits of socio, economic and environmental point of view.

Methodology: Qualitative study, especially field interview method has been utilized to get the valuable information from individual farmers in the Dairy and paddy sector. Further judgmental sampling method was used to select the respondents.

Conclusion: Northern Province of Sri Lanka is considered as feasible place to dairy and paddy sector farming, but unfortunately people in this province have to face financial difficulties. And also they don’t have the educational background to plan the dairy and paddy farming in the large scale. Due to that government and nongovernment organizations should focus their activities toward dairy and paddy farming in the socio, economic and environmental activities.

Keywords: Marketing Challenges, Dairy Sector and Paddy Sector

Suggested Citation

Rajendran, Kajananthan and Achchuthan, Sivapalan, Marketing Challenges in Dairy and Paddy Sector Development. Individual Farmers Perspective: Evidence from Sri Lanka (June 8, 2014). Kajananthan, R., & Achchuthan, S. (2013). Marketing Challenges in Dairy and Paddy sector Development. Individual Farmers Perspective: Evidence from Sri Lanka. Journal of Economics and Sustainable Development, 4(1), 150-157.. Available at SSRN: https://ssrn.com/abstract=2447323

Kajananthan Rajendran

University of Jaffna ( email )

Sri Lanka
Jaffna, North 40000
Sri Lanka

Sivapalan Achchuthan (Contact Author)

University of Jaffna ( email )

Thirunelvely
Jaffna
Jaffna, Northern 40000
Sri Lanka
0094 - 0778364899 (Phone)

Register to save articles to
your library

Register

Paper statistics

Downloads
54
Abstract Views
317
rank
370,342
PlumX Metrics