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Hotel Revenue Management: From Theory to Practice

Ivanov, Stanislav (2014). Hotel Revenue Management: From Theory to Practice. Varna: Zangador

205 Pages Posted: 10 Jun 2014  

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Date Written: March 2014

Abstract

This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field.

Keywords: revenue management, yield management, hotel management, pricing, overbooking, channel management

Suggested Citation

Ivanov, Stanislav Hristov, Hotel Revenue Management: From Theory to Practice (March 2014). Ivanov, Stanislav (2014). Hotel Revenue Management: From Theory to Practice. Varna: Zangador. Available at SSRN: https://ssrn.com/abstract=2447337

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

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