Integrating Corporate Social Responsibility into the Business and Marketing Curricula in Spanish Universities

ESIC Market 147 Vol. 45 Issue 1

24 Pages Posted: 12 Jun 2014

Date Written: May 1, 2014

Abstract

To a great extent, the future success of corporate social responsibility (CSR) will depend on the attitude of future generations, as these generations will influence relations between business and society, whether as citizens, customers or managers. Therefore, business and marketing educators can play a fundamental role due to the impact of the incorporation of social, ethical and environmental practices into the design of their curricula. This study analyzes comparatively the presence of CSR stand-alone subjects in business and marketing curricula offered by Spanish universities. An exploratory and descriptive web-content analysis and logistic regression of the curricula of undergraduate and postgraduate degrees at all universities in Spain was conducted. This study reports that marketing curricula emphasizes the integration of ethics stand-alone courses in their study plans in comparison with business degrees whilst CSR and environmental issues are less embedded than ethics. Also, statistical findings show that CSR education is greater in private universities in Spain as well as in undergraduate curricula in comparison with postgraduate degrees.

Keywords: social responsibility, ethical, environmental, business and marketing curricula, Spanish universities.

JEL Classification: M10, M14, M31

Suggested Citation

Larran, Manuel and Peña, Francisco Javier Andrades and Muriel de los Reyes, María, Integrating Corporate Social Responsibility into the Business and Marketing Curricula in Spanish Universities (May 1, 2014). ESIC Market 147 Vol. 45 Issue 1, Available at SSRN: https://ssrn.com/abstract=2448307

Manuel Larran (Contact Author)

University of Cadiz ( email )

Cadiz
Spain

Francisco Javier Andrades Peña

Universidad de Cádiz

Ancha, 16 - 11001
Cádiz
Spain

María Muriel de los Reyes

Universidad de Cádiz ( email )

Ancha, 16 - 11001
Cádiz
Spain

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