Useful Privacy Policy Content - Research Outline and First Results

Proceedings of the Pre-ECIS 2014 eHealth Workshop

8 Pages Posted: 13 Jun 2014

See all articles by Fangjian Gao

Fangjian Gao

University of Cologne

Tobias Dehling

Karlsruhe Institute of Technology

Ali Sunyaev

University of Cologne

Date Written: June 8, 2014

Abstract

Mobile health (mHealth) applications (apps) can offer a variety of functionality to support users in health- and medical-related issues. However, users’ privacy concerns impede users’ willingness to share information. This reduces the potential benefits (e.g., chronic disease management, medical intervention support, or medication management) that can be gained from mHealth apps. Our research aims to identify useful privacy policy content that can address users’ privacy concerns before, during, and after the use of mHealth apps. By consolidating privacy concerns and requirements from extant standards, research, and guidelines, we develop a privacy content catalogue containing 121 potentially useful privacy policy content aspects. After analyzing privacy policy content of 600 widely-used iOS and Android mHealth apps, we identify an insufficient status quo of extant privacy policies provided on the current mHealth app market. As next steps, we will implement a Real-Time Delphi study and conduct focus groups to evaluate and revise our content catalogue. With our research, we aim to improve the utility of mHealth app privacy policies for app users, and assist app providers in providing privacy policies addressing users’ concerns.

Keywords: mHealth, Mobile Health, Application, App, Privacy, Privacy Policy, Privacy Notice

JEL Classification: L86

Suggested Citation

Gao, Fangjian and Dehling, Tobias and Sunyaev, Ali, Useful Privacy Policy Content - Research Outline and First Results (June 8, 2014). Proceedings of the Pre-ECIS 2014 eHealth Workshop. Available at SSRN: https://ssrn.com/abstract=2448864

Fangjian Gao (Contact Author)

University of Cologne ( email )

Albertus-Magnus-Platz
Cologne, 50923
Germany

Tobias Dehling

Karlsruhe Institute of Technology ( email )

Kaiserstraße 12
Karlsruhe, Baden Württemberg 76131
Germany

Ali Sunyaev

University of Cologne ( email )

Albertus-Magnus-Platz
Cologne, 50923
Germany

HOME PAGE: http://www.isq.uni-koeln.de

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