How Do Parties Use the Internet During Electoral Campaigns? The Case of 2014 EU Parliament Elections
22 Pages Posted: 23 Oct 2014
Date Written: 2014
This paper presents a complete analysis of the online presence (website and social media activity) of those 163 incumbent political parties competing in the 28 member-countries during last 2014 European Parliament Elections. It cross-nationally examines the main functions and intensity of their overall activity by accounting for possible political and institutional explanations. The findings show that while there are significant differences across countries confirming the constraining effect of national institutions, the size or the government/opposition condition do not affect parties’ individual campaign intensity, confirming the existence of observable equalization tendencies in the context of this well-known second-order election.
Keywords: online campaign, European Parliament, political parties, social media,
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