Social Media as a Communication Tool in Congress: Evaluating Senate Usage of Twitter in the 113th Congress
22 Pages Posted: 18 Aug 2014
Date Written: 2014
In January 2013, Twitter reported that all 100 Senators had adopted Twitter. Just because a Senator adopts Twitter, however, does not guarantee that he or she is using it. This study seeks to understand why some Senators choose to use Twitter more frequently than others. Building on past research which explored the causal factors leading to early congressional adoption, we theorize about why some Senators choose to use Twitter frequently in their daily communication strategies. We conduct a statistical analysis of Twitter frequency by examining characteristics that may determine whether a Senator routinely engages in this form of social media. Analyzing the characteristics of “power users” is critical since it may provide important insights concerning the value of social media to elected officials.
Keywords: Congress, Senate, social media, twitter
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