An Examination of Athletic Alumni Giving Behavior: Development of the Former Student-Athlete Donor Constraint Scale

Sport Management Review 13 (2010) 283–295

Fox School of Business Research Paper

13 Pages Posted: 24 Jun 2014

See all articles by Stephen L Shapiro

Stephen L Shapiro

Old Dominion University

Chrysostomos Giannoulakis

Ball State University

Joris Drayer

Temple University - Tourism & Sport

Chien-Hsin Wang

Chaoyang University of Technology

Date Written: October 17, 2008

Abstract

The purpose of this investigation was to develop a scale to measure the degree to which college athletic donation barriers exist for former student-athletes. The Former Student-Athlete Donor Constraint Scale (FSADCS) was created to further examine donor constraint themes found in a previous qualitative investigation. An analysis of the construct validity of the FSADCS was conducted with 243 former student-athletes from a NCAA Division I institution. The FSADCS was developed through thematic content analysis, item generation, expert review, confirmatory factor analysis (CFA), and additional validity and reliability testing. CFA supported a 5-factor, 27-item structure (Lack of Importance, Disconnect, Communication Issues, Experience Issues, and Dissatisfaction). Additional validity and reliability tests also supported the FSADCS. The findings of this study illustrate the importance of developing a framework for understanding potential barriers which influence charitable contribution behavior for a unique population within the prospective donor market.

Keywords: Intercollegiate athletics, Fundraising, Athletic alumni, Donation constraints

Suggested Citation

Shapiro, Stephen L and Giannoulakis, Chrysostomos and Drayer, Joris and Wang, Chien-Hsin, An Examination of Athletic Alumni Giving Behavior: Development of the Former Student-Athlete Donor Constraint Scale (October 17, 2008). Sport Management Review 13 (2010) 283–295, Fox School of Business Research Paper, Available at SSRN: https://ssrn.com/abstract=2457087

Stephen L Shapiro

Old Dominion University ( email )

Norfolk, VA 23529-0222
United States

Chrysostomos Giannoulakis

Ball State University ( email )

Muncie, IN 47306-0340
United States

Joris Drayer (Contact Author)

Temple University - Tourism & Sport ( email )

Philadelphia, PA 19122
United States

Chien-Hsin Wang

Chaoyang University of Technology

No. 168, Jifong E. Rd., Wufong Township
Taichung County, Taiwan 41349
Taiwan

Do you want regular updates from SSRN on Twitter?

Paper statistics

Downloads
123
Abstract Views
725
rank
307,530
PlumX Metrics