Indian Courts Render View on Use of Punch Lines: The Glaxo Campaign
Asia IP, Asia Law & Practice (October 2009)
2 Pages Posted: 25 Jun 2014
Date Written: August 1, 2009
This paper looks at the Comparative Advertising regime prevailing in India through the eyes of a prominent case. The case adjudicated two competing advertisements for drinking health supplements and reaffirms that while ads may compare products, they must do so in a manner that does not disparage or lay false claims against its competition.
Keywords: Trademarks, Advertising, Comparative Advertising
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