Indian Courts Render View on Use of Punch Lines: The Glaxo Campaign

Asia IP, Asia Law & Practice (October 2009)

2 Pages Posted: 25 Jun 2014

Date Written: August 1, 2009

Abstract

This paper looks at the Comparative Advertising regime prevailing in India through the eyes of a prominent case. The case adjudicated two competing advertisements for drinking health supplements and reaffirms that while ads may compare products, they must do so in a manner that does not disparage or lay false claims against its competition.

Keywords: Trademarks, Advertising, Comparative Advertising

Suggested Citation

Subramanian, Divya, Indian Courts Render View on Use of Punch Lines: The Glaxo Campaign (August 1, 2009). Asia IP, Asia Law & Practice (October 2009). Available at SSRN: https://ssrn.com/abstract=2457456

Divya Subramanian (Contact Author)

affiliation not provided to SSRN

Register to save articles to
your library

Register

Paper statistics

Downloads
12
Abstract Views
128
PlumX Metrics