Transnational Diasporas and Cross-Border Entrepreneurship: Derreck Kayongo & The Global Soap Project
Refereed research paper presented at the Institute for Small Business and Entrepreneurship conference. Cardiff, Wales. 2013
6 Pages Posted: 22 Jun 2014
Date Written: November 13, 2013
Objectives – Using a single case study of the Global Soap Project, a social enterprise founded by Derreck Kayongo, an African Immigrant resident in the USA, this paper undertakes a discursive analysis of African immigrant entrepreneurship in diasporic contexts. This is in order to probe the discourse of employment type/sector, key drivers and motivations of this demographic (i.e. African immigrants/diasporas), and the implications of these.
Prior work – This study builds upon two earlier papers from ISBE 2006 and 2010 respectively. In the first case, Howorth et al. (2006) examined the discursive practices surrounding social enterprise in terms of how language is deployed, resisted and accommodated by social entrepreneurs in search of an identity. Four years later, Datta and Altinay (2010) explored social entrepreneurship in order to explain its connection with innovation, as well as to explore the role of financial, human and social capital in the innovation process.
Approach – This qualitative study interrogates the immigrant, as well as social entrepreneurship literature in an attempt to develop a framework connecting both, and to provide a deeper understanding of, and justification for, the single case study.
Results – African entrepreneurs of all walks of life have been featured on the CNN series, “African Voices” as well as the BBC’s “Inside Africa” – from prominent Nigerian restaurant chain, Mama Cass; to Ghanaian Herman Chinery-Hesse, “Africa’s Bill Gates”, amongst others. The Global Soap Project whose founder/CEO is an African Immigrant – i.e. Atlanta based Derreck Kayongo, of Ugandan descent who has resorted to giving hope to the underprivileged in his native homeland. The study provides insights into reconstructions of entrepreneurship research.
Implications & Value – The Global Soap Project arguably straddles both immigrant and social entrepreneurship discourse, with suggestions for a more holistic model of entrepreneurship – albeit from a social perspective. Consequently, to better our understanding of diasporic/immigrant entrepreneurship, this study, while limited in terms of being a single case study, is capable of furthering our understanding, in concert with other similar single case studies. This would ultimately bring about a consolidated future research enquiry as multiple cases (either across or within the same sector) that would enhance our understanding of Trans-national Diasporas and cross-border entrepreneurship.
Keywords: Immigrant entrepreneurship, Social Entrepreneurship, African Trans-national Diasporas, Derreck Kayongo, The Global Soap Project
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