Renting to Owning: An Exploration of the Theory of Planned Behavior in the Homeownership Domain

Cohen, T. R., Lindblad, M. R., Paik, J. G., & Quercia, R. G. (2009). Renting to owning: An exploration of the theory of planned behavior in the homeownership domain. Basic & Applied Social Psychology, 31, 376-389. doi: 10.1080/01973530903316971.

42 Pages Posted: 25 Jun 2014

See all articles by Taya R. Cohen

Taya R. Cohen

Carnegie Mellon University, Tepper School of Business

Mark R. Lindblad

Center for Responsible Lending

Jong Paik

University of North Carolina (UNC) at Chapel Hill

Roberto Quercia

University of North Carolina (UNC) at Chapel Hill - Department of City and Regional Planning

Date Written: 2009

Abstract

This study extends the theory of planned behavior (TPB; Ajzen, 1991) to the domain of homeownership. We used a four-year longitudinal dataset of 919 low-and-moderate income (LMI) renters to explore factors associated with greater homeownership intentions and actual home purchases. Our findings provide strong support for the TPB. Favorable attitudes and subjective norms and greater perceptions of control were all associated with greater homeownership intentions. Homeownership intentions, in turn, predicted home purchases during the following year. The analysis included relevant demographic and economic variables, and the significance of income and geographic location suggests a distinction between respondents’ perceived versus actual control. Our use of a longitudinal panel dataset represents an important advance over much of the prior TPB literature, which tends to use cross-sectional designs and focus on short-term goals. We discuss implications for behavioral prediction using the TPB as well as implications for housing policy.

Keywords: homeownership, theory of planned behavior, intentions, perceived control

Suggested Citation

Cohen, Taya R. and Lindblad, Mark R. and Paik, Jong and Quercia, Roberto G., Renting to Owning: An Exploration of the Theory of Planned Behavior in the Homeownership Domain (2009). Cohen, T. R., Lindblad, M. R., Paik, J. G., & Quercia, R. G. (2009). Renting to owning: An exploration of the theory of planned behavior in the homeownership domain. Basic & Applied Social Psychology, 31, 376-389. doi: 10.1080/01973530903316971. . Available at SSRN: https://ssrn.com/abstract=2458560

Taya R. Cohen (Contact Author)

Carnegie Mellon University, Tepper School of Business ( email )

5000 Forbes Avenue
Pittsburgh, PA 15213-3890
United States
4122686677 (Phone)

HOME PAGE: http://www.tepper.cmu.edu/our-faculty-and-research/about-our-faculty/faculty-profiles/tcohen/cohen-t

Mark R. Lindblad

Center for Responsible Lending ( email )

Durham, NC 27702
United States
919.794.6783 (Phone)

Jong Paik

University of North Carolina (UNC) at Chapel Hill ( email )

102 Ridge Road
Chapel Hill, NC NC 27514
United States

Roberto G. Quercia

University of North Carolina (UNC) at Chapel Hill - Department of City and Regional Planning ( email )

New East Building
Chapel Hill, NC 27599-3140
United States
919-962-4766 (Phone)
Not available (Fax)

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