Tools for Organizational Survival in the Internet Age: Adaptivity, Creativity, and Diversification

27 Pages Posted: 29 Jun 2014

See all articles by Martin Raphan

Martin Raphan

City University of New York - Department of Finance

Hershey H. Friedman

City University of New York - Department of Business Management

Date Written: June 25, 2014

Abstract

The Internet has had a profound effect on the speed and global reach of competition, which has pushed the need for adaptivity to the forefront of corporate survival. Because of an unprecedented convergence of technologies, threats to companies can come from unexpected places. This necessitates a re-examination of many of the traditional assumptions of marketing theory. Firms that want to survive must not limit themselves by focusing solely on defining and satisfying the needs of a consumer segment. Instead, they must be adaptable, ever on the alert for new areas into which they can expand, and from which threats can come. The focus should be on the ability of the firm to take advantage of various synergies in order to compete, if possible, in different industries.

Keywords: Competition, business strategy, adaptivity, creativity, blue ocean strategy, mission statements

JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20

Suggested Citation

Raphan, Martin and Friedman, Hershey H., Tools for Organizational Survival in the Internet Age: Adaptivity, Creativity, and Diversification (June 25, 2014). Available at SSRN: https://ssrn.com/abstract=2459243 or http://dx.doi.org/10.2139/ssrn.2459243

Martin Raphan

City University of New York - Department of Finance ( email )

2900 Bedford Avenue
Brooklyn, NY 11210
United States

Hershey H. Friedman (Contact Author)

City University of New York - Department of Business Management ( email )

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
439
Abstract Views
1,634
rank
67,804
PlumX Metrics