Tequila Tourism as a Factor of Development: A Strategic Vision in Mexico

13 Pages Posted: 2 Jul 2014

See all articles by Genoveva Vázquez de la Torre

Genoveva Vázquez de la Torre

Loyola Andalucia University, Faculty of Business

José Caridad y Ocerín

Córdoba University

Juan Arjona Fuentes

Loyola Andalucia University

Luis Hidalgo

Loyola Andalucia University

Date Written: December 13, 2013

Abstract

Purpose – The main objective of the paper is to establish that Tequila Tourism can be a tool in the economic development of the Jalisco region, linking the product, tequila, the agave landscape, and the fact that the tourist route can be a sign of identity for this tourist market.

Design – The need to achieve sustainable rural development, taking into account respect for the environment, along with the creation of wealth and jobs, is would involve both public administrations and companies through the promotion of complementary activities in this rural region; thus, this paper advocates the consolidation of the Tequila Route.

Methodology – The proposed methodology develops a theoretical contextualization of the subject of this study – Tequila Tourism – using a Delphi approach with a panel of experts, leading to a SWOT analysis.

Approach – This study has been developed using the interpretative approach expert opinion has shed light on the strengths and weaknesses of the Tequila Route as endogenous factors for progress in these rural areas.

Finding – This research has established that the enhancement of tequila as a product shows great potential for the development of new tourism practices such as gastronomic tourism.

Originality of research – The originality is found in the analysis of the economic potential of introducing Tequila tourism routes in the region of Jalisco, Mexico and providing guidance and ideas for further improvements and research into this important sector of tourism.

Keywords: Tequila, Cultural Heritage, Rural Development, Agave Landscape

JEL Classification: L83

Suggested Citation

Vázquez de la Torre, Genoveva and Caridad y Ocerín, José and Arjona Fuentes, Juan and Hidalgo, Luis, Tequila Tourism as a Factor of Development: A Strategic Vision in Mexico (December 13, 2013). Tourism & Hospitality Management, Vol. 20, No. 1, 2014, Available at SSRN: https://ssrn.com/abstract=2461373

Genoveva Vázquez de la Torre (Contact Author)

Loyola Andalucia University, Faculty of Business ( email )

Escritor Castilla Aguayo no. 4
Cordoba, CORDOBA 14004
Spain

José Caridad y Ocerín

Córdoba University ( email )

Spain

Juan Arjona Fuentes

Loyola Andalucia University ( email )

Escritor Castilla Aguayo no. 4
Cordoba, CORDOBA 14004
Spain

Luis Hidalgo

Loyola Andalucia University ( email )

Escritor Castilla Aguayo no. 4
Cordoba, CORDOBA 14004
Spain

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