Training Students to Gather Data: The Student Perspective

Simpson, Penny, Jesus Tanguma and Laura Serviere (2006), “Training Students to Gather Data: The Student Perspective,” Journal for Advancement of Marketing Education, Vol. 8 (Summer), 56-69.

88 Pages Posted: 4 Jul 2014

See all articles by Penny Simpson

Penny Simpson

University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American); The University of Texas Rio Grande Valley

Jesus Tanguma

University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American) - College of Business Administration

Laura Munoz

Satish and Yasmin Gupta College of Business/University of Dallas

Date Written: 2006

Abstract

Students are often used by academics to gather data for research projects to the benefit of both students and faculty researchers. This paper outlines the specific advantages of this practice and provides guidelines useful in training students to gather data. The guidelines were developed by merging the very limited extant research in data collection training with results of a survey of students who had participated in a large-scale mall-intercept study. The results not only contribute to the research literature on data collection, but should also encourage researchers to engage in further study of data collection and effects.

Keywords: data gathering, students, training students, research data, data collection

Suggested Citation

Simpson, Penny and Simpson, Penny and Tanguma, Jesus and Munoz, Laura, Training Students to Gather Data: The Student Perspective (2006). Simpson, Penny, Jesus Tanguma and Laura Serviere (2006), “Training Students to Gather Data: The Student Perspective,” Journal for Advancement of Marketing Education, Vol. 8 (Summer), 56-69., Available at SSRN: https://ssrn.com/abstract=2461486

Penny Simpson

University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American) ( email )

1201 W. University Drive
Edinburg, TX 78541
United States

The University of Texas Rio Grande Valley ( email )

Vackar College of Business and Entrepreneurship
1201 W University
Edinburg, TX 78539
United States

Jesus Tanguma

University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American) - College of Business Administration ( email )

1201 W. University Drive
Edinburg, TX 78539-2999
United States

Laura Munoz (Contact Author)

Satish and Yasmin Gupta College of Business/University of Dallas ( email )

1845 E Northgate Dr.
Irving, TX 75062
United States

HOME PAGE: http://www.udallas.edu/cob/about/faculty/munoz-laura.php

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