Pitching Research®

37 Pages Posted: 4 Jul 2014 Last revised: 8 May 2019

Date Written: May 6, 2019


“Pitching Research” (Faff, 2015, 2018a, 2018b) is a framework (based on a small set of organizing principles – namely, to be structured, brief, simple, methodical, clear, & focused), that challenges a (novice) researcher to effectively communicate their research ideas to an academic field expert. In perhaps its simplest manifestation, “Pitching Research” can be captured by 12 questions. Is my Working Title short & informative? Does my Research Question have only a few “moving parts”? Are my chosen Key Papers written by “gurus” & published recently in leading journals? Does my scholarly Motivation identify an intriguing puzzle? Does my core Idea exploit a natural “tension” in the literature? Is a high quality project feasible in terms of the potentially available Data? Do I possess the needed skills to professionally apply the necessary “gold standard” research Tools? Will my project deliver non-trivial Novelty to the field? Will my project avoid the “So What?” response and so positively change the way people think? By delivering its Contribution, can my project be viewed as part of a vibrant research program? In thinking about any “Other Considerations”, do I face any critical research risks? Do all elements above connect in a compelling way? The current paper digs deeper on all these elements, gives practical guidance and, above all, is designed to be an enduring compass for all researchers on the “hazardous” journey seeking to discover important new knowledge.

Keywords: new research ideas; pitching; template; research proposal; novice researcher advice; supervisor advice; research mentor advice; PhD coordinator advice

JEL Classification: G00; M00; B40; A20; B00; C00; D00; E00; F00; H00; I00; J00; L00; Q00; R00; Z00

Suggested Citation

Faff, Robert W., Pitching Research® (May 6, 2019). Available at SSRN: https://ssrn.com/abstract=2462059 or http://dx.doi.org/10.2139/ssrn.2462059

Robert W. Faff (Contact Author)

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072

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