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Pitching Research®

35 Pages Posted: 4 Jul 2014 Last revised: 17 Aug 2017

Robert W. Faff

University of Queensland

Date Written: August 17, 2017


Faff’s (2015) “pitching” framework provides a succinct and methodical approach to conveying a new research proposal to an academic expert. The framework was identified in 2016 as one of 30 globally showcased “Innovations that Inspire” [AACSB network of Business Schools]. Now in its 15th version, the current paper is the ongoing “living” update of Faff (2015). Notably, I argue that the pitching tool can be used as: (a) a research planning tool (e.g. Chang and Wee, 2016; Menzies, Dixon and Rimmer, 2016); (b) a research skills development tool (Faff, 2016b); (c) a research learning tool (Faff, Ali, et al., 2016; Faff, Wallin, et al., 2016 and Ratiu, 2016); (d) a research agenda setting tool (Maxwell, 2017; Nguyen, Faff and Haq, 2017); (e) a research mentoring tool (Faff, Godfrey and Teng, 2016); (f) a research collaboration tool (Wallin and Spry, 2016); (g) research engagement & impact tool (Faff & Kastelle, 2016); (h) research-led teaching tool (Faff, Li, Nguyen & Ye, 2016); and (i) research “discoverability” tool (Faff, Alqahtani, et al., 2017). Moreover, the current paper points to an extensive array of ever-expanding supplementary online resources, designed to assist the novice-mentor research alliance – especially in the highly crucial formative stages of this important professional relationship (see Faff, 2017).

Keywords: new research ideas; pitching; template; research proposal; novice researcher advice; supervisor advice; research mentor advice; PhD coordinator advice

JEL Classification: G00; M00; B40; A20; B00; C00; D00; E00; F00; H00; I00; J00; L00; Q00; R00; Z00

Suggested Citation

Faff, Robert W., Pitching Research® (August 17, 2017). Available at SSRN: or

Robert W. Faff (Contact Author)

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072

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