Abstract

https://ssrn.com/abstract=2462254
 


 



Activist Choice Homophily and the Crowdfunding of Female Founders


Jason Greenberg


New York University (NYU) - Leonard N. Stern School of Business

Ethan R. Mollick


University of Pennsylvania - Wharton School

October 1, 2016

Administrative Science Quarterly, Forthcoming

Abstract:     
In this paper, we examine when members of underrepresented groups choose to support each other, using the context of the funding of female founders via donation-based crowdfunding. Building on theories of choice homophily, we develop the concept of activist choice homophily, in which the basis of attraction between two individuals is not merely similarity between them, but rather perceptions of shared structural barriers stemming from a common social identity based on group membership. We differentiate activist choice homophily from homophily based on the similarity between individuals (“individual choice homophily”), as well as from “induced homophily,” which reflects the likelihood that those in a particular social category will affiliate and form networks. Using lab experiments and field data, we show that activist choice homophily provides an explanation for why women are more likely to succeed at crowdfunding than men and why women are most successful in industries in which they are least represented.

Number of Pages in PDF File: 65

Keywords: startups, crowdfunding, gender, enterpreneurial finance


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Date posted: July 6, 2014 ; Last revised: November 23, 2016

Suggested Citation

Greenberg, Jason and Mollick, Ethan R., Activist Choice Homophily and the Crowdfunding of Female Founders (October 1, 2016). Administrative Science Quarterly, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2462254

Contact Information

Jason Greenberg
New York University (NYU) - Leonard N. Stern School of Business ( email )
40 West 4th Street, Suite 706
New York, NY NY 10012
United States
212-998-0229 (Phone)

Ethan R. Mollick (Contact Author)
University of Pennsylvania - Wharton School ( email )
The Wharton School
Philadelphia, PA 19104-6370
United States

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