Access vs. Ownership: Understanding Consumers’ Consumption Mode Preference

48 Pages Posted: 8 Jul 2014

See all articles by Christoph Baumeister

Christoph Baumeister

Independent

Florian V. Wangenheim

ETH Zurich; ETH Zürich - Department of Management, Technology, and Economics (D-MTEC)

Date Written: July 7, 2014

Abstract

Accessing products instead of owning them is becoming increasingly popular. In case of both types of consumption modes being available, consumers face the choice between traditional ownership and access. A better understanding of consumption mode choice is not only an important step towards a theoretical basis, but also highly relevant for businesses and policy makers. This paper describes (a) the development of a formative measurement tool of consumers’ perceptions and the resulting attitude towards access and ownership and (b) the results of its application to four different product categories and to consumers with and without access consumption experience. Based on literature review and qualitative interviews, a second-order formative model is conceptualized and validated in a mixed-methods approach. It is found that functional and monetary perceptions are generally most important, followed by experiential and symbolic perceptions. On a more granular level, access offerings in different categories are perceived differently, highlighting the importance of multi-category studies. Managers, policy makers and science benefit from the provided measurement tool, the description of various applications and the implications of its utilization in this study.

Keywords: Access, Ownership, Collaborative Consumption, Sharing Economy, Consumption Mode, Car Sharing, Bike Sharing

Suggested Citation

Baumeister, Christoph and Wangenheim, Florian V., Access vs. Ownership: Understanding Consumers’ Consumption Mode Preference (July 7, 2014). Available at SSRN: https://ssrn.com/abstract=2463076 or http://dx.doi.org/10.2139/ssrn.2463076

Christoph Baumeister

Independent ( email )

Florian V. Wangenheim (Contact Author)

ETH Zurich ( email )

Weinbergstrasse 56
Zurich, 8092
Switzerland
41-44-632 6924 (Fax)

HOME PAGE: http://www.techmarketing.ethz.ch/

ETH Zürich - Department of Management, Technology, and Economics (D-MTEC) ( email )

Zurich
Switzerland

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