Customer Retention in Fast Food Industry
Indus Journal of Management Sciences, Volume 1, Issue 1, 2013
7 Pages Posted: 10 Jul 2014
Date Written: December 20, 2013
This research investigates the relationship between dining attributes, customer satisfaction and customer retention in the fast food industry. This research has brought out how to gain customer retention to the services and the factors that influence the customer retention. For this research sample size of 164 consumers from different fast food restaurant has been taken randomly on the basis of convenience sampling. Multiple Regressions were used as the statistical tool. Results obtained from the analysis corroborate that there is a significant impact of service quality on the customer retention.
Keywords: Customer Retention, Service Quality, Fast food industry.
JEL Classification: C12, L80, M31
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