Customer Retention in Fast Food Industry

Indus Journal of Management Sciences, Volume 1, Issue 1, 2013

7 Pages Posted: 10 Jul 2014

See all articles by Usman Ali Warraich

Usman Ali Warraich

Indus University

Nawaz Ahmad

RTS (Research, Trainings, and Solutions); Institute of Business Management (IoBM)

Faisal Qureshi

IQRA University

Date Written: December 20, 2013

Abstract

This research investigates the relationship between dining attributes, customer satisfaction and customer retention in the fast food industry. This research has brought out how to gain customer retention to the services and the factors that influence the customer retention. For this research sample size of 164 consumers from different fast food restaurant has been taken randomly on the basis of convenience sampling. Multiple Regressions were used as the statistical tool. Results obtained from the analysis corroborate that there is a significant impact of service quality on the customer retention.

Keywords: Customer Retention, Service Quality, Fast food industry.

JEL Classification: C12, L80, M31

Suggested Citation

Warraich, Usman Ali and Ahmad, Nawaz and Qureshi, Faisal, Customer Retention in Fast Food Industry (December 20, 2013). Indus Journal of Management Sciences, Volume 1, Issue 1, 2013. Available at SSRN: https://ssrn.com/abstract=2463999

Usman Ali Warraich

Indus University ( email )

ST-2D, Block 17, Gulshan-e-Iqbal
Gulshan-e-Iqbal
Karachi, Sindh 75300
Pakistan

Nawaz Ahmad (Contact Author)

RTS (Research, Trainings, and Solutions) ( email )

9th Nishat Lane, DHA 6
9th Nishat Lane, DHA 6
Karachi, Sindh 75500
Pakistan
00923009292422 (Phone)

Institute of Business Management (IoBM) ( email )

Plot # 84
Korangi Creek
Karachi, Sindh 75190
Pakistan

HOME PAGE: http://www.faculty.iobm.edu.pk/staff/nawaz-ahmad/

Faisal Qureshi

IQRA University ( email )

Defence View
Shaheed-e-Millat Road (Ext.)
Karachi, Sindh 75500
Pakistan

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