Imagine She Was White: Cognitive Linguistics View of the Marginalization of African Americans in Contemporary Media

Figar, V. (2014). Imagine She Was White: Cognitive Linguistics View of the Marginalization of African Americans in Contemporary Media. In: Jezik, književnost, marginalizacija - Jezička istraživanja, Mišić-Ilić, Biljana and Vesna Lopičić, eds., 71-84. Niš: Filozofski fakultet, Univerzitet u Nišu.

16 Pages Posted: 12 Jul 2014

See all articles by Vladimir Figar

Vladimir Figar

University of Nis, Faculty of Philosophy, English Department

Date Written: 2014

Abstract

The paper aims to reveal the conceptual base that underlies negative stereotyping which leads to the marginalization of African Americans, as depicted in contemporary movies. Stereotypes are understood as instances of entrenched frames with marked prototypicality effects dictated by the sociocultural environment. Theoretical framework of the paper is based on the Conceptual Blending Theory, complemented by elements of the Conceptual Metaphor Theory, and the Frame Analysis of Culture. The choice of such a theoretical approach has a twofold function: 1) to reveal the conceptual base that underlies the creation of negative stereotypes that lead to marginalization; and 2) to demarginalize the role of cognitive linguistics in the analysis of culture-related topics. The obtained results suggest that certain underlying conceptualizations are often manipulated to create the cognitive grounding for racial marginalization. Additionally, the paper also proposes certain cognitive mechanisms that can be used to circumvent the negative racial stereotypes.

Keywords: conceptual blending, mental spaces, conceptual metaphor, frames, marginalization, stereotypes

Suggested Citation

Figar, Vladimir, Imagine She Was White: Cognitive Linguistics View of the Marginalization of African Americans in Contemporary Media (2014). Figar, V. (2014). Imagine She Was White: Cognitive Linguistics View of the Marginalization of African Americans in Contemporary Media. In: Jezik, književnost, marginalizacija - Jezička istraživanja, Mišić-Ilić, Biljana and Vesna Lopičić, eds., 71-84. Niš: Filozofski fakultet, Univerzitet u Nišu., Available at SSRN: https://ssrn.com/abstract=2464981

Vladimir Figar (Contact Author)

University of Nis, Faculty of Philosophy, English Department ( email )

Cirila i Metodija 2
Nis, 18000
Serbia

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