An Evaluation Model for Tourism-Sport Dealer Selection
Posted: 13 Jul 2014
Date Written: July 11, 2014
This research focuses at tourism-sport industry about their customer’s satisfactions form industry offers in order to get the repurchasing in future, after sport event, and for other sport events. Sets of interview conducted with some of tourism-sport customers as well as a few experts and professionals in sport and tourism industry management; gathering the required data to complete our study. The method of research in this study is Decision Making Trial and Evaluation Libratory (DEMATEL) from Multi-Criteria Decision Making (MCDM) methods. The aim of applying MCDM-DEMATEL after reviewing available literature is to understand the casual relationship between literature-suggested criteria, and to categorize cause and effect groups of all criteria, for the research completion. The aim of utilizing interviews with two groups; customers and experts; is to gain a multi-approach to the industry for a more realistic understanding. From this paper, sport industry, as well as tourism industry, would understand how to select their tourism-sport dealers. Also tourism-sport dealers would be able to benchmark and find their strategic strength and weakness for their international-level competitiveness in future.
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