What's the Value of Social Capital? A Within-Person Job Attributes, Offer and Choice Test

42 Pages Posted: 16 Jul 2014 Last revised: 14 Aug 2015

See all articles by Jason Greenberg

Jason Greenberg

University of Pennsylvania

Roberto M. Fernandez

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Date Written: July 14, 2014

Abstract

Whether and how social capital derived through social ties creates value has animated substantial research in management, sociology, economics, and political science. Scholars are now generally inclined to believe that social ties have an impact on labor market outcomes — that is, it is “who you know” that counts. Two mechanisms were initially identified to explain why this is the case: access to a better distribution of offers in terms of pay or non-redundant information that facilitates job offer. The evidence informing each theory, however, was often inconsistent and circumstantial. In this research we propose and test a unified model of these two theoretical approaches. We do so leveraging unique data on contemporaneous job search with detailed information about job search channels and offer characteristics in alternative-specific job attributes and choice models. We find that contrary to conventional wisdom, search through social networks typically results in job offers with lower total compensation (e.g., -18.0% for those derived through referrals from family and friends v. formal recruiting, -15.4% for those derived via alumni referrals). However, offers derived through weak bridging ties such as alumni contacts are more likely to be accepted because they are perceived as having better growth prospects, and students are willing to accept a significant total compensation discount to accept offers derived via school faculty and students they did not know prior to matriculation because they afford access to industries that are otherwise difficult to access. On balance, our tests are consistent with Granovetter’s argument that the value networks afford is information about opportunities that are otherwise difficult to access rather than a better distribution of offers in terms of pay.

Keywords: Social capital, networks, job search, hiring, MBA

JEL Classification: J00, J24, J31, J44, M55

Suggested Citation

Greenberg, Jason and Fernandez, Roberto M., What's the Value of Social Capital? A Within-Person Job Attributes, Offer and Choice Test (July 14, 2014). MIT Sloan Research Paper No. 5141-14, Available at SSRN: https://ssrn.com/abstract=2465908 or http://dx.doi.org/10.2139/ssrn.2465908

Jason Greenberg (Contact Author)

University of Pennsylvania ( email )

Pennsylvania, PA
United States

HOME PAGE: http://www.j-greenberg.com

Roberto M. Fernandez

Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )

100 Main Street
E62-416
Cambridge, MA 02142
United States

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