Women Online Shopping: A Critical Review of Literature

9 Pages Posted: 17 Jul 2014

Date Written: March 14, 2014

Abstract

Woman online shopping is under researched. The author found very few published contents on the topic. This impelled the researcher to undergo a brief review of existing, although comparatively small, literature. The literature suggests that women have lesser trust in online shopping as compared to their male counterparts. The strata of women shoppers can be divided in three distinct group’s viz., above 55 years of age, 36-55 years and 15-35 years. The growth in adaptation in online shopping has been observed in the age group of 15- 35 years. The increased number of working lady in this group is one among the several reasons. Different types of conceptual information presented in the study are the result of observation, in depth reading, and rational judgement of the author.

Keywords: Internet, Technology, Women behaviour, Women online shopping

Suggested Citation

Kumar, Dr. Vinay and Singh, Rohit, Women Online Shopping: A Critical Review of Literature (March 14, 2014). Available at SSRN: https://ssrn.com/abstract=2466824 or http://dx.doi.org/10.2139/ssrn.2466824

Dr. Vinay Kumar (Contact Author)

Chandigarh University ( email )

Business Analytics
Mohali, PA Punjab 140301
India
8983020882 (Phone)
140301 (Fax)

HOME PAGE: http://https://www.cuchd.in/

Rohit Singh

Indiacom Limited ( email )

Hermes Heritage
Commercial Complex,Shastri Nagar
Pune, Maharashtra 411006
India
912026603725 (Phone)
912026603725 (Fax)

HOME PAGE: http://www.indiacom.com

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