Order Preference

29 Pages Posted: 17 Jul 2014

See all articles by Ellen Evers

Ellen Evers

UC Berkeley, Haas

Yoel Inbar

University of Toronto

George Loewenstein

Carnegie Mellon University - Department of Social and Decision Sciences

Marcel Zeelenberg

Tilburg University - Faculty of Social and Behavioural Sciences

Date Written: July 16, 2014

Abstract

In 5 experiments we show that choices between bundles of consumption goods exhibit a preference for ‘order’ that cannot be explained on the basis of utility for consumption itself. The first 3 experiments show that this order-preference is strong and produces robust violations of normative properties of decision making; most strikingly dominance. The two final experiments provide evidence that the effect derives specifically from a preference for choice sets that can be encoded in simple terms.

Suggested Citation

Evers, Ellen and Inbar, Yoel and Loewenstein, George F. and Zeelenberg, Marcel, Order Preference (July 16, 2014). Available at SSRN: https://ssrn.com/abstract=2466991 or http://dx.doi.org/10.2139/ssrn.2466991

Ellen Evers (Contact Author)

UC Berkeley, Haas ( email )

Haas School of Business
Berkeley, CA 94720
United States

Yoel Inbar

University of Toronto ( email )

Toronto, Ontario M5S 3G8
Canada

George F. Loewenstein

Carnegie Mellon University - Department of Social and Decision Sciences ( email )

Pittsburgh, PA 15213-3890
United States
412-268-8787 (Phone)
412-268-6938 (Fax)

Marcel Zeelenberg

Tilburg University - Faculty of Social and Behavioural Sciences ( email )

P.O. Box 90153
Tilburg, 5000 LE
Netherlands
31 (13) 4668276 (Phone)
31 (13) 4662370 (Fax)

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