Pricing of Eco-Labels for Salmon in UK Supermarkets

Duke Environmental and Energy Economics Working Paper EE 13-02

37 Pages Posted: 22 Jul 2014

See all articles by Frank Asche

Frank Asche

Stavanger University College

Thomas Aagaard Larsen

Norwegian Institute of Fisheries & Agriculture Research

Martin D. Smith

Duke University - Nicholas School of the Environment

Geir Sogn-Grundvag

Norwegian Institute of Food, Fisheries and Aquaculture Research

James Young

Stirling Management School

Date Written: May 2013

Abstract

Eco-labels are important features of many natural resource and food markets. They certify that a product has a desirable intrinsic quality, typically related to a public good such as being sustainably produced. In an increasing number of markets, consumers can choose between different labels that certify different attributes. Two issues that have received limited attention are whether pricing varies across different eco-labels and to what extent different retailers have adopted different pricing strategies for eco-labels. This paper investigates these issues by estimating a hedonic price model for salmon sold in Glasgow, U.K. for eight different retail chains, two eco-labels, and one label of origin. The results show substantial variation in the prices of the different eco-labels and that eco-label premiums vary across retail chains.

Suggested Citation

Asche, Frank and Larsen, Thomas Aagaard and Smith, Martin D. and Sogn-Grundvag, Geir and Young, James, Pricing of Eco-Labels for Salmon in UK Supermarkets (May 2013). Duke Environmental and Energy Economics Working Paper EE 13-02. Available at SSRN: https://ssrn.com/abstract=2467677 or http://dx.doi.org/10.2139/ssrn.2467677

Frank Asche (Contact Author)

Stavanger University College ( email )

PO Box 2557
Ullandhaug
4004 Stavanger
Norway

Thomas Aagaard Larsen

Norwegian Institute of Fisheries & Agriculture Research ( email )

Tromso
Norway

Martin D. Smith

Duke University - Nicholas School of the Environment ( email )

Box 90328
A122 LSRC
Durham, NC 27708-0328
United States
919-613-8028 (Phone)
919-684-8741 (Fax)

HOME PAGE: http://fds.duke.edu/db/Nicholas/esp/faculty/marsmith

Geir Sogn-Grundvag

Norwegian Institute of Food, Fisheries and Aquaculture Research ( email )

Tromsø, NO-9291
Norway

James Young

Stirling Management School ( email )

Stirling, Scotland FK9 4LA
United Kingdom

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