A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools' MBA Programs

Journal of Marketing Education 35(3) 204-219 (2013)

Vanderbilt Owen Graduate School of Management Research Paper No. 2469224

17 Pages Posted: 23 Jul 2014 Last revised: 2 Sep 2014

See all articles by Dawn Iacobucci

Dawn Iacobucci

Vanderbilt University - Marketing; Vanderbilt University - Marketing

Abstract

This research investigates the reliability and validity of three major publications’ rankings of MBA programs. Each set of rankings showed reasonable consistency over time, both at the level of the overall rankings and for most of the facets from which the rankings are derived. Each set of rankings also showed some levels of convergent and discriminant validity, but each has room for improvement, particularly Businessweek, which relies heavily on subjective surveys of students and recruiters, and Financial Times, whose methodology may be simplified and streamlined, ceasing to measure facets that are empirically superfluous. Together the three publications blanket the student process — U.S. News & World Report captures incoming student quality clearly with GMAT scores, Businessweek captures whether the students are happy while at their respective business schools, and U.S. News captures salaries and Financial Times captures return on investment, as short-term and longer term indicators of graduates’ early career successes.

Suggested Citation

Iacobucci, Dawn and Iacobucci, Dawn, A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools' MBA Programs. Journal of Marketing Education 35(3) 204-219 (2013), Vanderbilt Owen Graduate School of Management Research Paper No. 2469224, Available at SSRN: https://ssrn.com/abstract=2469224

Dawn Iacobucci (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

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