Determinants of Private Long-Term Care Insurance Purchase in Response to the Partnership Program

Posted: 26 Jul 2014 Last revised: 24 Jun 2015

See all articles by Haizhen Lin

Haizhen Lin

Indiana University - Kelley School of Business - Department of Business Economics & Public Policy

Jeffrey Prince

Indiana University - Kelley School of Business - Department of Business Economics & Public Policy

Date Written: July 24, 2014

Abstract

The Partnership long-term care (PLTC) insurance program is a major initiative partnering state Medicaid programs and private insurers in an attempt in increase take-up of long-term care insurance by older Americans. Prior work has shown that, while the program is aimed at middle-wealth individuals, it is only wealthy individuals who are participating. Any attempt to alter the participating demographics must be informed by the determinants of individuals’ participation (beyond just their wealth) in order to be successful. In this paper, we assess several possible determinants of participation in the PLTC program – bequest motives, financial literacy, and program awareness. We find mild evidence that intent to bequest influences individual purchases of the partnership program. However, we find strong evidence that program awareness is necessary for response while financial literacy notably increases responsiveness. These findings suggest that increasing response to the program among the middle class (the stated target group) requires increased education about the program’s benefits and increased efforts to create awareness of the program existence, at least among the middle class.

Keywords: private long-term care insurance, partnership long-term care program, policy response

JEL Classification: I13, I18, I38

Suggested Citation

Lin, Haizhen and Prince, Jeffrey, Determinants of Private Long-Term Care Insurance Purchase in Response to the Partnership Program (July 24, 2014). Kelley School of Business Research Paper No. 2014-25. Available at SSRN: https://ssrn.com/abstract=2471241 or http://dx.doi.org/10.2139/ssrn.2471241

Haizhen Lin

Indiana University - Kelley School of Business - Department of Business Economics & Public Policy ( email )

Bloomington, IN 47405
United States

Jeffrey Prince (Contact Author)

Indiana University - Kelley School of Business - Department of Business Economics & Public Policy ( email )

Bloomington, IN 47405
United States

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