Mitigating Hypothetical Bias – Evidence on the Effects of Correctives from a Large Field Study
29 Pages Posted: 27 Jul 2014
Date Written: April 25, 2014
The overestimation of willingness-to-pay (WTP) in hypothetical responses is a well-known finding in the literature. Various techniques have been proposed to remove or, at least, reduce this bias. Using responses from a panel of about 6,500 German households on their WTP for a variety of power mixes, this article undertakes an analysis that combines two common ex-ante approaches – cheap talk and consequential script – with the ex-post certainty approach to calibrating hypothetical WTP responses. Based on a switching regression model that accounts for the potential endogeneity of respondent certainty, we find that while neither the cheap-talk nor the consequential script corrective bears on the estimates of WTP, there is evidence for a lower WTP among those respondents who classify themselves as definitely certain about their answers.
Keywords: Willingness-to-pay; cheap talk; certainty approach
JEL Classification: D12, Q21, Q41
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