Understanding Diversity – The Impact of Personality on Technology Acceptance

Human-Computer Interaction - INTERACT 2013, Lecture Notes in Computer Science, Kotzé, P., Marsden, G., Lindgaard, G., Wesson, J. & Winckler, eds., Springer, Erscheinungsjahr, pp. 306-313, 2013

9 Pages Posted: 27 Jul 2014

See all articles by Kay Behrenbruch

Kay Behrenbruch

University of Kassel

Matthias Söllner

University of Kassel - Information Systems; University of St. Gallen - Institute of Information Management

J. M. Leimeister

University of St. Gallen; University of Kassel - Information Systems

Ludger Schmidt

University of Kassel

Date Written: July 26, 2014

Abstract

Technology is becoming increasingly automated, aiming to ease the life of its users. However, besides the advantages of this trend, users are also faced with increasing risks, e.g., regarding their privacy. Examples are seamless online payments that come with the requirement to provide sensitive, e.g., credit card information, or social networks trying to elicit private information for its users. Research on technology acceptance identified two important factors for the individual decision to accept such kinds of risk: trust and personality traits. In this paper we present a model that integrates research findings for personality traits and for trust in the context of technology acceptance. We show that specific personality traits have a distinct direct or moderating effect. We, e.g., found that two personality traits moderate the relationship between perceived ease of use and intention to use. This moderation could explain the inconsistent findings on this relationship in prior research.

Keywords: Technology acceptance, personality traits, trust

Suggested Citation

Behrenbruch, Kay and Söllner, Matthias and Leimeister, Jan Marco and Schmidt, Ludger, Understanding Diversity – The Impact of Personality on Technology Acceptance (July 26, 2014). Human-Computer Interaction - INTERACT 2013, Lecture Notes in Computer Science, Kotzé, P., Marsden, G., Lindgaard, G., Wesson, J. & Winckler, eds., Springer, Erscheinungsjahr, pp. 306-313, 2013, Available at SSRN: https://ssrn.com/abstract=2472336

Kay Behrenbruch

University of Kassel ( email )

Fachbereich 05
Nora-Platiel-Straße 1
34109 Kassel, Hessen 34127
Germany

Matthias Söllner

University of Kassel - Information Systems ( email )

Pfannkuchstraße 1
Kassel, 34121
Germany

University of St. Gallen - Institute of Information Management ( email )

Müller-Friedberg-Str. 8
St. Gallen, 9000
Switzerland

Jan Marco Leimeister (Contact Author)

University of St. Gallen ( email )

Varnbuelstr. 14
Saint Gallen, St. Gallen CH-9000
Switzerland

University of Kassel - Information Systems ( email )

Pfannkuchstraße 1
Kassel, 34121
Germany

Ludger Schmidt

University of Kassel ( email )

Fachbereich 05
Nora-Platiel-Straße 1
34109 Kassel, Hessen 34127
Germany

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