Nudging by Shaming, Shaming by Nudging
Int J Health Policy Manag 2014; 3: 53–56. doi: 10.15171/ijhpm.2014.68
4 Pages Posted: 28 Jul 2014
Date Written: July 27, 2014
In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates”.
Keywords: Nudge; Choice; Population Health; Health Promotion
Suggested Citation: Suggested Citation