Nudging by Shaming, Shaming by Nudging

Int J Health Policy Manag 2014; 3: 53–56. doi: 10.15171/ijhpm.2014.68

4 Pages Posted: 28 Jul 2014

See all articles by Nir Eyal

Nir Eyal

Harvard University - Harvard Medical School

Date Written: July 27, 2014

Abstract

In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates”.

Keywords: Nudge; Choice; Population Health; Health Promotion

Suggested Citation

Eyal, Nir, Nudging by Shaming, Shaming by Nudging (July 27, 2014). Int J Health Policy Manag 2014; 3: 53–56. doi: 10.15171/ijhpm.2014.68. Available at SSRN: https://ssrn.com/abstract=2472802

Nir Eyal (Contact Author)

Harvard University - Harvard Medical School ( email )

25 Shattuck St
Boston, MA 02115
United States

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