Theoretical Advances in Critical Visual Analysis: Perception, Ideology, Mythologies and Social Semiotics

Journal of Visual Literacy, (2006), 26(2), 89-102

14 Pages Posted: 30 Jul 2014

Date Written: 2006

Abstract

This article discusses how social semiotics is contributing to advancing the field of critical visual analysis. First, the article introduces social semiotics as a discipline, by outlining its theoretical foundations, methodological principles and scholarly agenda. Second, it discusses how established paradigms such as semiotics, iconography and cultural studies have approached notions such as meaning and ideology in relation to visual signification. Third, it discusses the distinctive nature of the social semiotic approach to ideology in visual analysis. The article finally argues that the critical ends of social semiotics can benefit greatly from a closer - critical and political - reading of BarthesÂ’' "Mythologies" (1970/1990) as well as an increased concern with the role of perception in visual signification.

Keywords: social semiotics, semiotics, iconography, cultural studies, ideology, visual perception, signification, mythologies

Suggested Citation

Aiello, Giorgia, Theoretical Advances in Critical Visual Analysis: Perception, Ideology, Mythologies and Social Semiotics (2006). Journal of Visual Literacy, (2006), 26(2), 89-102. Available at SSRN: https://ssrn.com/abstract=2473629

Giorgia Aiello (Contact Author)

University of Leeds ( email )

Leeds, LS2 9JT
United Kingdom

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